Training a dog can sometimes feel frustrating, especially when it seems like your dog simply isn't grasping what you are trying to teach. In many cases, the problem isn't the behaviour or even the learner — it's the timing. Understanding and applying the Law of Contiguity can make a remarkable difference in how quickly and effectively your dog learns.
The Law of Contiguity is a fundamental principle of learning which states that an association is formed between two events when they occur closely together in time. In the context of dog training, this means a dog is much more likely to associate a behaviour with a consequence if the consequence happens immediately after the behaviour.
Timing is absolutely critical. If you delay reinforcement — even by a few seconds — your dog may not understand what they did correctly. Instead, they might associate the reward with whatever they happen to be doing at the time the consequence occurs. This can cause confusion and slow learning, or worse, lead to associations you did not intend.
The same principle applies when attempting to discourage unwanted behaviour. Unfortunately, many well-intentioned dog guardians inadvertently violate the Law of Contiguity when using punishment or corrections. For instance, punishing a puppy for a toilet mistake hours after the event is not only ineffective but can also create unnecessary anxiety and fear. In such cases, because there is no close temporal proximity between the behaviour and the consequence, the puppy does not understand what they are being punished for. They may display submissive behaviours that look like 'guilt,' but these are simply reactions to the guardian’s current emotional state and body language — not an understanding of past actions. Importantly, even with impeccable timing, punishment procedures are better avoided when kinder and more effective ways are available.
Another example highlights the importance of timing when teaching new behaviours. Imagine teaching your dog to sit. If your dog sits and you deliver a reinforcer — like a treat or praise — within a second or two, they are likely to associate the sitting behaviour with the reward. However, if you wait 10, 30, or even 60 seconds before offering reinforcement, the opportunity for a clear association is lost. By then, your dog might be sniffing the floor, looking around, or engaging in a completely different behaviour, and the link between the sit and the reward disappears.
Tools like clickers in clicker training are designed to help bridge this gap by marking the correct behaviour at the precise moment it occurs, even if the reward follows slightly later. This way, the dog clearly understands which behaviour earned the reinforcement.
Timing also plays a crucial role when using negative punishment strategies. For instance, if a dog jumps on people, immediately withdrawing attention — such as turning away or leaving the room — can help the dog associate the jumping behaviour with the loss of social interaction. However, if attention is withdrawn only after a delay, the association becomes unclear, and learning is compromised. Importantly, while negative punishment can be an effective tool, using management strategies and teaching alternative appropriate behaviours are often more humane and effective long-term solutions.
Interestingly, the Law of Contiguity can be traced back to ancient philosophy. It was first proposed by Aristotle and has since been studied and validated by numerous philosophers and researchers. It applies not just to dogs, but to any being with a brain.
The take-home message is clear: the Law of Contiguity underscores the importance of immediate consequences in shaping behaviour. Whether reinforcing desired behaviours or discouraging unwanted ones, success depends on your ability to ensure that consequences closely follow the behaviours you want to address.
For a deeper dive into this important principle and practical tips on applying it in your training, check out the full video below.